Naked Juice has just announced that it has become the first nationally-distributed brand to transition to a 100% post-consumer recycled plastic.
Naked Juice expects to have its entire product line transitioned to the 100% post-consumer recycled bottles in 2010, starting by converting all of its 32 ounce bottles this month (Green Machine, Blue Machine, Mighty Mango, Chai Spiced Cider, Pomegranate Blueberry, and Protein Zone which is launching in August).
Simply put, it’s a bottle made from other bottles! The initial 32 ounce bottle transition reduces virgin plastic consumption by 1 million pounds per year and oil use by 8,192 barrels every year – the equivalent of taking 497 cars off of the road. When Naked Juice finishes transitioning its entire line, virgin plastic consumption will be reduced by 8.1 million pounds per year, saving 57,000 barrels of oil every year – the equivalent of taking 3,460 cars off of the road!
I have yet to see the bottles in person, but I’m loving the clear packaging look from the photos (versus the opaque one before). Plus they’re going to be coming out with a bunch of delicious sounding new, healthy flavors in the fall!
Mon, Jul 20, 2009
Diet and Health